In Simcoe, the aspirations of the community have outgrown the dated atmosphere and decaying built environment. There are lots of young entrepreneurs, artists, and cultural leaders who want the town to grow, but have to face empty storefronts, bland scenery, minimal nightlife, and very little foot traffic. When I started with young & free press two years ago, the mission was to get more people interested in imagining the future of Simcoe. This is truly ‘step one’, as we need to have community members willing to make the effort to inspire change.